In an ideal world, modern digital cameras should be made like films cameras. You buy the camera and choose the film to load in and shoot base on the sensitivity of the film, the color tone of the film, etc... On digital cameras, you load sensors in it. So when technology improves, you dont change the camera but the sensor. Then the camera will last for at least a few years, even a life time.
But, we are living in a consumeristic world. This year's model will be obsolete by end of the year. So that camera makers sell you the latest and greatest. Due to volume sale, makers can bring the cost down, so that consumers can afford it. And its a vicious cycle. The more they sell the cheaper the camera can be priced. The cheaper they price, the more they sell and the more often consumers will want to change cameras.
Leica as a company has to keep up with technology, and to keep the price/brand high, they have to build using the best material, selling it as a high quality, super luxury item. Because the brand can command it.
Back to M10 ,.... I wonder if they will use MX moniker instead of M10.
But, we are living in a consumeristic world. This year's model will be obsolete by end of the year. So that camera makers sell you the latest and greatest. Due to volume sale, makers can bring the cost down, so that consumers can afford it. And its a vicious cycle. The more they sell the cheaper the camera can be priced. The cheaper they price, the more they sell and the more often consumers will want to change cameras.
Leica as a company has to keep up with technology, and to keep the price/brand high, they have to build using the best material, selling it as a high quality, super luxury item. Because the brand can command it.
Back to M10 ,.... I wonder if they will use MX moniker instead of M10.