Certainly Nikon can make a full frame digicam anytime they want to.
It is well within their technical capability.
It is also well within the technical capability of Pentax, Konica-Minolta, Olympus, Fuji, Sony.
The decision is a business oriented one. It is a Trillion $ question.
The idea of making the whole world's photographers (who already have much 35mm format equipment) buy another set of lenses (so called "digital" format) is a great temptation.
Marketers salivate at the thought.
If they go full frame, then this hope is diminished.
Personally I like Canon's decision to go full frame. So I can use most if not all of EF lenses (and get a true wide angle) and need not pay high prices for emasculated "digital format" lenses (actually smaller lenses with smaller image circle). I am not saying Canon is better than Nikon. Both companies are good.
I just like Canon's daring to do such things first.
Quite apart from photography or camera or lenses, it is a business/commercial gutsiness that I admire. Like a test pilot pushing the envelope on his prototype fighter plane; and knowing that anytime he can lose his life.
It is well within their technical capability.
It is also well within the technical capability of Pentax, Konica-Minolta, Olympus, Fuji, Sony.
The decision is a business oriented one. It is a Trillion $ question.
The idea of making the whole world's photographers (who already have much 35mm format equipment) buy another set of lenses (so called "digital" format) is a great temptation.
Marketers salivate at the thought.
If they go full frame, then this hope is diminished.
Personally I like Canon's decision to go full frame. So I can use most if not all of EF lenses (and get a true wide angle) and need not pay high prices for emasculated "digital format" lenses (actually smaller lenses with smaller image circle). I am not saying Canon is better than Nikon. Both companies are good.
I just like Canon's daring to do such things first.
