how to get this kind of effect? Is it desaturation and tone curve?

[lanusb]

hi need some help as I would like to achieve this kind of effect in my pictures. Just wondering how to get to it as I can't seem to nail it. I tried using tone curve but can't seem to find the right fit. Would love if someone could share some insight

 

[one eye jack]

Playing with tone curve gives people more problems as it's not the first thing you do. It should be CCF ( correction - white balance, colour and finishing in that order ). See the LR basic editing masterclass. Overall you are colour grading your photo.

For a more detail tone curve video.
Good luck.

Thinking out of the box with tone curve, not S curve.

 

[one eye jack]

Adding to my post above if your monitor has wide colour gamut and if using windows10 where it defaults to sRGB then your monitor will show saturated "wrong" colours as windows does not know what your monitor is capable of so it will be less accurate if doing photo editing. Right thing to do is load ICC profile of your monitor which technically tells a printer what or how to print colours. This is not monitor calibration but telling windows what monitor you have so it's a software thing. A simplified way of telling why with this video.