yes... although we all know. the target market is different.
lets put it this way, the base rate is 800.
would every couple agree that 800 lowest rate to go to ?
i am sure there are others out there who charge $500-800/day thou.
problem is that some people tend to try slashing prices and trying to nego their way round. what we need is to educate photographers to be firm and comfortable with what they are charging and what they are expecting....
Ok, let's put it this way.
Count your base cost, your equipment maintainence, your rental, transport, computer, man hours retouching photos and so on.
Cameras do not last forever. You need to buy new stuffs every 2 years or so.
You need to eat and buy a 4 room HDB / Condo. Go out with girlfriend/wife. Hang out with your buddies. Save money for rainy days. Give some money to parents (this one is the worst as I don't really hear much practice from younger gen to part some of their salary for their own parents). Go on a holiday. Buy a car.
To all photographers out there, do you think $800 based price is enough? You don't get to shoot AWD (Actual Wedding Day) every day or week. Even if you did shoot every weekend 800 X 8 Days (Sat and Sun) = $3600 per month. Is that enough? As I mentioned, at the end of the month, if you do not get any business how are you going to pay your bills?
To tell our customers the based price is $800 will be a big disaster because their mind will set at $800.00! Never quote your customers any based price because just put yourself in their shoes. If you are looking for a photographer to shoot your wedding and he tells you the based price is $800. And you need to add this and that, will you accept it? Instead, you will demand from them to included in the $800.
Although there is no actual gauge for Actual Wedding Photography at the moment but I am pricing a minimum of $3000 (not because I am the best in the market as there are others who price even higher than me) because I understand my clients need. You must be able to convince them you will deliver the best wedding photography and to fulfill their requirement as a wedding photographer.
Remember, you are not just a wedding photographer but you are the most important person that is capturing images for them to remember for the rest of their lives. Plus if your portfolio is outstanding, other clients will keep coming by to you via recommendation. To all the wedding photographers, I hope you all will stick to a higher price. Why am I saying this because my last 2 clients mentioned to me they found a few photographers charging at $650 for the whole actual day wedding including album and prints. They found it was too cheap and did not dare to sign up. Instead they sign up with me for a $4000 package.
You can't be knocking on doors for the rest of your lives. Instead, clients should be knocking on yours.
Oh one more important thing, NEVER give them any credit terms. It's always have been a practise as COD (Cash on Delivery). If they can give a 50% deposit before the shoot will be better. The worst thing is to give them the album and getting the money 3 months later. I would not use the word ruthless but sometimes in life we need to be firm with our contract.
Happy shooting!:thumbsup: