I think the ipod is fine and dandy, even though I refuse to use it; the iPhone is quite buggy though! So I hear.
Sorry to barge in like that, but how do you know that the iPod is fine and dandy if you've refused to use it? How do you know for sure that the iPhone is buggy simply because you hear so?
It is funny that for the past 20 years, I often hear friends and relatives telling me that the Mac is incompatible with Windows, that the Mac is hard to use, etc, when they never even lay their hands on a Mac before....
Well, I think it all boils down to perception la, or one that is created by the companies. When Mac started, it was marketed to a small segment of people, professionals in the graphics and design industry, and "For the Rest of Us". It was hence made to be like a Benz and simply priced itself out of the common market.
Microsoft came in at the height of the PC revolution, and it strategised itself to reach out to the common people, the majority of the people which was pretty well left out by Apple. MS capitalised on this very well, and started to license its OS with almost every PC that was sold.
Human are habitual creatures. When they've gotten used to a certain system or a way of life, it is indeed very hard to change. Thus, when you've gotten an OS loaded into almost every PC, and made affordable, alot of people are going to buy them and become used to them, and would be very reluctant to switch, especially when the barely competing OS and hardware has prohibitive pricing.
When that Amelio guy took over as Apple's CEO, he thought he could reverse the trend by lowering the pirce of the Mac hardware and licensed out its OS at the same time. However, by this time, it is too late. Almost everybody has gotten used to a PC. And by making the Mac to look like a PC, it had lost its market differentiation. The almost fatal blow came when profit margins started to drop drastically when they too lowered their price and worse of all, not only did Apple have to compete with PC for market share, it had to compete with the makers of the Mac clones!
And I think that Mr Sim can draw some lessons from Apple: when they came into the MP3 market, the iPod as already a resounding success and it was an almost impossible trend to oveturn. Like I said, the iPod is about a trend and a lifestyle that is a marketing success, while the Creative's MP3 is just another MP3. Being just another MP3, it had to content with the many other MP3s that's on the market. To put it simply, it did not have a market differentiatio to begin with.
I think that Mr Sim would do well to focus back on what it did very well from the beginning : the Soundcard. Back then, it was a revelation, and Creative could have pursued that line and develop the soundcard to target at the very hip and trendy industry. It was the market leader back then, and could have ridden on the coattail of such a resounding success and overwhelming market share and squeeze everybody out of business.
Only if Creative had the marketing genius of Apple and the business acumen of Microsoft....but alas, it didn't live up to its name, Creative....