Care to share what the idea is?
Tell you also useless. Some ppl prefer 2 in 1 liao.
Care to share what the idea is?
Er, Creative has always been up and down like a yoyo, if you follow its history.
But somehow Uncle Sim has managed to pull his company out of the doldrums, hehehe.
I think they're a good company though, just that need to be more aggressive with regards to advertising; Apple is OVERHYPED, seriously. Creative has quite a number of good products, but let down by little small things, and frankly everyone is too bought over by the Apple campaign, shouldn't have challenged it head-on.
Just shows that Apple has better marketing research and execution.
there's also a problem with price and quality ratio, where higher specifications, more memory, more features go for cheaper than apple's products, in a consumer point of view, how much would the quality be then?
More Jedi mind tricks, pahhhh.
I'm anti-Apple! <3
QC wise both are equally erratic, based on what I've seen.
But then if the consumer thinks in the above manner, then the consumer is sorely mistaken, Apple's advertising antics cost money you know, which they then pass on to the consumer.
That's like me putting up 800 adverts large-scale, and selling say, a China-made digital camera with sucky sensor for $8 million. Of course that's an extreme example but you get the idea.
Its not Jedi mind tricks la if that's the case then GM and Fix.Or.Repair.Daily (FORD) will still be global market leaders in the auto industry and not lose ground to Toyota. Psychobiologist provided excellent evidence against creative, they're more concerned with telling the market that it is high tech stuff that they want, not the user friendly stuff that Apple puts out.
Well yeah, that's their downfall. Apple's overpriced to me, though. And there -are- other brands out there, heh. Sansa's MP3 players are very decent too, as are Meizu's, and they cost much less when you take tech specs into consideration.
well the analysis can go even deeper into the consumers/market, on which group/population segment would have the most tendencies to buy an mp3 player, not the old men of the babyboomer period, minority gen X individuals who are more family type of people right now, but most prob the bulk would be from gen Y. individuals between '77 to '94, 13 to 30 years old.
and for Gen Y, if you check on ac nelson and other databases there are actually characteristics studied and defined on this generation itself, and their tendencies to be more concerned abt experiences, life-style, etc where by marketing, carried out correctly on them, would yield excellent results.
i dont use much of a single apple product, but i've never been pleased/delighted by creative ones either. perhaps its my ears, but when i had a creative mp3 player, and currently have a creative x-fi soundcard, i dont like the sound from them? perhaps the quality is not up to my preference. so it brings everything to a question, when a product like that is developed, do they design it in a way with the customer in mind on what they like, something easy on the ears, etc, versus designing a product technically, with low harmonic distortions, dynamic range etc?
nope..i'm a biology major :bigeyes:
hehe. but i did a course on marketing before. quite familiar with it.o ok you seemed quite savy in marketing that's why i asked.
hehe. but i did a course on marketing before. quite familiar with it.
sometimes i wonder if i made the wrong choice in uni, sciences was what i was always best and most competent at, but socio/psychology was what i was truly curious about, and business/marketing was what i enjoyed the most. :bigeyes:
i dont use much of a single apple product, but i've never been pleased/delighted by creative ones either. perhaps its my ears, but when i had a creative mp3 player, and currently have a creative x-fi soundcard, i dont like the sound from them? perhaps the quality is not up to my preference. so it brings everything to a question, when a product like that is developed, do they design it in a way with the customer in mind on what they like, something easy on the ears, etc, versus designing a product technically, with low harmonic distortions, dynamic range etc?