Your articles speaks for themselves of Apples's market share. Compare it to the golden age of Apple in the 80s. Apples's market share is less than 10%. Btw, sales improvement have little to do with converting the majority of the PC users.
http://www.roughlydrafted.com/RD/Home/D579148C-8563-4FFB-8E97-C2613215F98E.html
here's a really good one:
In 1980, Gartner reported Apple's worldwide share of the computer market at 15.8%. In 1996, they reported Apple's share as 4.6%. Last year, they reported Apple's market share at 2.2%. From those numbers, it would appear that Apple once owned vast control over in the PC world, and has been slipping ever since into a pit of irrelevance. That's the story FUD sprayers like to relate anyway. However, those numbers don't tell a very useful story without some considering their context.
In the ten years following Windows 95's release, the Mac market share appeared to wilt from 5% to 2%, but those numbers similarly betray reality without considering some context. Apple is quite obviously doing better today, and has a brighter outlook for the future than they had in 1996, when they were at their lowest point of operational, technical, and strategic failure ever. How is it possible they now have less than half of their 1996 market share?
Prior to 1996, the PC market had already grown to include many market segments that had little to do with Apple, as noted above. So while their overall share of the PC market is useful in comparing Apple's performance to IBM, Dell, or Compaq, it is not material in considering the value or utility of Apple's product or platform.
If Apple had tried to build Windows PCs, or to compete against Windows as an operating system on PC hardware, those overall PC market share numbers would be very relevant, but Apple didn't. Here's why.
Microsoft managed, with some difficulty, to migrate DOS users to Windows in the second half of the 90's by tightly bundling DOS into Windows 95. That killed off any competition from alternative versions of DOS, while also making it no more expensive to run Windows 95: it was free with every new PC.
This is another example of Microsoft using exclusive software bundling to cheat the market, by wielding price as a competitive weapon against commercial alternatives without actually lowering their own prices. This is exactly the type of monopoly the US had a history of battling, but Microsoft managed to evade the enforcement of laws against predatory pricing until their position was so absolute that no competitors could effectively enter the market.
So not only had the hardware side of the PC market grown to encompass areas far beyond the market Apple was competing in, but the software side of the PC market had entirely failed to operate as a free market. The failure of the US Department of Justice to uphold the law had served to effectively turn Windows, the software side of the PC market, into a government sponsored monopoly.
A monopoly is not just high market share, but rather an exclusive position with the ability manipulate the market to prevent the natural balance created by competition. By killing the markets for DOS and Windows alternatives, Microsoft continued to enjoy fat profits without having to lower their software prices: there were no competitors!
Low cost PC hardware tied to an expensive Windows software license created a closed market where demand for alternatives to Microsoft's software was suppressed by price dumping: potential competitors were competing against what appeared to be a free product.
The next time you hear market share numbers being thrown around, consider the context. Numbers don't speak for themselves, they require critical interpretation. Next up: more nails in the coffin of the Apple Market Share Myth: slippery numbers, quality vs. quantity, definitions of the market, and a closer look at iPod market share: Market Share Myth: Nailed!