Watch who you are calling silly when you don't understand things.
The D7000 and K-5 are just about matching each other feature for feature, and already it seems from overseas prices that the D7000 may end up being cheaper than the K-5. I know of people who are watching and waiting for both prices to be confirmed locally before deciding on which one to buy. With the D7000 coming out later than the K-5, Emjay would be in the disadvantage to set the price first and get undercut by Nikon.
Doing a 'private' release early is a good strategy by Emjay, they get to sell the K-5 earlier at prices that keep the buyers happy, maybe winning over some of the people waiting. When the D7000 gets released with a confirmed price, Emjay can then choose to undercut them. Because Nikon is so big, they cannot keep their price secret like Emjay can, so they will have to announce an official price when they launch the D7000.