The current camera market is actually quite saturated with high end mirrorless SLRs.
The upgrades on the flagship models of the Big 3, Canon, Nikon and Sony seems to be minimal upgrade, sometimes the sensor is not even upgraded, eg. Sony A1ii is still using the A1 Mark 1 sensor. Hence, professionals and serious hobbyists with their flagship models working well for them may not even upgrade.
The remaining market is the entry level market, which Fujifilm seems to be targeting well.
The OM-5ii is a entry level model, hopefully it has enough unique features to persuade new users to go for it.
For me, when I look at a camera systems, the available lenses is the most important, as this would determine how I would use a camera.
For example, if I am into MACRO, I would not choose a Sony (Sony only has 1 outdated 90mm Macro).
Yes, I can use 3rd party lenses BUT have to bear with some inconveniences like manual focus or no focus stacking etc.
Hence, the OM-5ii is actually a very good proposition, with the large number of M43 lenses available from OM and Panasonic.
