However, hidden in that (probable) mis-prediction is something that a lot of folk don't quite grok yet. In 2012, the average yen taken in per ILC unit was 37,400 yen. In 2023 it has grown to 106,000 yen. That's correct, the average ILC sold today is about 65% higher in revenue (at the manufacturer) than it was at peak. That outstrips (US) inflation during that period by about double. So yes, one of Japan's responses to your buying fewer cameras is to make more expensive cameras. That, unfortunately for Tokyo, is not a sustainable road to success, so it's a good thing that actual unit volume ticked up a bit this past year.
Feb 5, 2024 at 1:45 PM