melnjes said:
I'm also curious: if cars are cheaper there, yet fares are more expensive, then what are the fares paying towards? Don't they have even less of an excuse to charge so much?
The fares over there are a strong deterrent and direct most consumers towards the train and bus transport modes. The cab was never meant to replace the buses and trains as the chief modes of transport in the first place. We must remember this is the same in Singapore.
I don't think our bus and train transport modes are that under-developed, and we are also lucky because we can take cabs, at least some of the time. And for now.
Singapore is supposed to be geared towards supporting a population of 6 million in the long run. 6 million! Imagine a time when even car park lots cost $1000 per month to maintain (e.g. in HK). With ERP expanding its horizons, cab and car rides are guaranteed to become even more expensive in the future. This is just the very tip of the beginning.
Again, you're being distracted from the point - there's no point comparing. The situation is entirely different. Comparing will distract you further from the point. The point is, the transport companies are not meeting the challenges of the new economy head on. It's too easy for them to keep their heads up when they can raise prices when they want to, with simple justifications.
Let me try to express myself in a simpler way:
Cheating commuters had been cited as a reason for transport companies to increase prices. My friend who runs a pub has cheating customers too. So, the solution is to increase price? No other way? Who's being punished here? The paying customers.
Cost of petrol (which is a main operating cost) is another reason for fare hikes. Another friend had to face a two-fold increase in rent when his lease was to be renewed. How? Double the price of the shoes he sell?
We all empathise with the issues. But increasing price is not a productive solution. Heck, it's so unimaginative and reflects badly on us. No other way out than increasing prices? Alright, now I'll really go into constructive alternatives, but by no means as an expert:
Let's say, petrol price increase. Cannot raise price. Fold over and dies? How about:
Chase the advertising dollar:
Learn from mediacorp. Learn from SPH. Public transport is public domain. There's tons of advertising inventory to be sold. Woo the advertising dollar. Most of them have the dollar to spend but not many venues to spend. it.
Look for opportunities to build niche
The london cab is pretty cool. The taxi companies could work with bridal boutiques to lease them out! I know an individual cab driver who tried to do that. But if the company spearheads the project, so much more can be done! I also know a school who coverted a double-decker bus into a lounge. If students can think of something like that, SBS can think of much more!
Woo the tourist dollar
Just increase price? Airport surcharge? No, the solution doesn't always have to be increase price! Offer itinaries, give tours, bring them to places where travel packages don't bring them! Work with STB, there's gold to be found there too! Provide in-cab services. Concierge, mobile phone rental, so much possibilities!
I'm an outsider in the industry, but I can see that the industry is sterile. Each time there's a challenge, they pass the buck. The coffee shop owner who takes cab gets the challenge, he passes the buck. So if the entire economy passes the buck, do we still have a competitive economy?
Am I being clearer?