Actually, Sony already has a camera that is closely meeting the specs of the rumoured camera right??? I mean some of the specs are completely off but still the main stuff such as the Exmor sensor, 10FPS performance, HD video recording, mechanical shutter, high ISO performance, HDR, 3 inch tilting LCD etc are all there. Only thing is that it is not APS-C and its only 10MP, lens are not interchangeable too (but it already comes with a 18mm to 466mm, G Lens some more!). Anyone heard of the HX1???