The thing is photography is easy to pick up but difficult to master... so the masters can charge a premium, while the rest is subjected to price competition, since it's a perfectly competitive market (economics sense), since there are many buyers and sellers in this market, and it's not difficult to compare prices and quality.
One thing to ask ourselves, are we willing to setup companies and be part of a bigger organisation, so that we can achieve economies of scale in terms of administrative and sales before and after sales support? Or do we prefer to be the lone-rangers we currently are, trying to outdo everyone else? As long as we are scattered, it's difficult to eliminate the problem.
Business talk and artist lingo is very different.
Btw, I'm only a newbie photographer, looking at this industry from an accountant's point of view.