Olympus to launch a OM type camera in Feb


OMD ? Orchestral Manoeuvres in the Dark ? haa

A lot of young people here will not know what on earth is that... that would be our "secret"... LOL!
 

I think if I am going to be unemotional about things, Pentax is fast on its way to a niche market doling out medium format cameras and Ricoh tries to find some way to handle the mid end with a modular camera more suited to the existing Pentax market. That is some wishful thinking, but they have do something radical to survive.

Olympus problem has been the lack of direction, and they dug themselves a rug from which they cannot escape from. They ought to have gone for APS-C with M4/3 while allowing for the use of 4/3 lenses, but they chose not to.

Usually, I stay away from such threads because I am not a prophet. But, I will always have a soft spot for the old OM system. What will happen, only time will tell.

Cheers to OM-D, whatever it will be.
 

Nikon users once asked the same question until D3 and D700 appeared. If they had not done that, maybe they will be like Pentax and Olympus, not being able to survive on their own. So, it's not going FF that matters, but survival for Olympus. With m43, I don't think they have any chance and the imaging division will eventually be worthless.

You mean it isn't? :bsmilie:
 

No surprise that a lot of good/serious/professional photographers are basically finding that the current 'smallish' format cameras today are giving good enough o/p for 90% of needs.

Just love Kirk Tuck (Good writing and long winded :D, with lots to say on the thoughts of phototaking rather than just about gear and he's and avid swimmer too )
The Visual Science Lab / Kirk Tuck: Thinking about gear made me think about gear.

Steve Huff for his 'real world' camera reviews, love for cameras and rather straight thoughts on the cameras he uses (which like many of us, no straight best camera) :D
Mirrorless Mania – Which one should I buy? Nikon 1, Micro 4/3, Sony NEX | STEVE HUFF PHOTOS

Now, I really want to have coffee with you! I am buying!
 

If they do less marketing, they won't be doing any marketing, as they didn't do for years.



Why shouldn't they do a 135 format-sized sensor in an OM-sized body? Surely, they could find a way. The light gathering capability would be awesome and they'd bring back the big, clear, bright viewfinder that the OM-series promised and delivered instead of the small, dark viewfinder that we saw in the E-4x0 etc.

I wouldn't mind if they left out most all of the automatic bits to make a digital version of my favourite OM-1N.

Almost did... project OM-N1. But somehow some monkeys burnt the plans one night after too much sake...
 

Almost did... project OM-N1. But somehow some monkeys burnt the plans one night after too much sake...

I wonder if they'd like me to run the place with my mixed Japanese and American styles. Everyone would know our business. :bsmilie:

I know that they want to play it safe quite often, as the Canikon people usually do, but other than micro Four-Thirds and the point-and-shoot lines, they haven't played it safe much in the digital age. They've usually been on the stupid side and after seeing ratings on their point-and-shoot cameras, I don't think they've been too clever.
 

JK,

Do you think both Pentax and Olympus will make it with whatever they have been doing? Times are bad and the Japanese economy is not that sound anymore. Ricoh may have other plans for Pentax and if nobody comes up to swallow up Olympus, their digital imaging will go first because it's worthless. I am not talking about Size or IQ or whatever they are doing, but doing something different to capture some attention of investors, otherwise, bye, bye. I predicted that Kodak will not survive the digital onslaught some 20 years ago if they did not get their infra-structure right when they went into digital imaging. Companies who were too analog base found it difficult to change with times, so you are right that those who did not react fast enough would be left behind. Canon began investing in digital imaging in the eighties and in the early nineties, most of their office equipment and document management systems went digital. l know them very well because I was invloved in that industry for about 30 years. Many have been asking why Canon refused to get invlove with EVIL, less so, m4/3. Knowing Canon, I am sure they have the next 5 generations of products already in prototypes and waiting for the right time to launch. Just watch out for their G1X.


Oly is still interesting with m4/3 and the lenses like 45/1.8 they just released last year, AFAIK.
I don't see how they are worthless.

I think that is the reality of it, but FF will not necessarily solve the problem.
We see this from an enthusiast stand point not from a camera salesman (ie. sales/marketing one).
In other words, we see a camera in a vision of what we want/need not one that necessarily sells and makes money.
m4/3 dug a mass market niche for Oly.
A small, 'affordable' system, that is stylish and target at the mass market, while trying to find their vision of a balance in terms of performance/output.
Oly may not have come so far if they were 'just another DSLR maker'.


If small companies like Oly and Pentax went FF, they will be 'just another' option in the sea of Canikony.
Will they sell a FF camera well?
Look at Sony's venture into FF.

For Pentax, its not their inability to produce good products and unique/excellent optics.
Its their inability to market it to the public that the first Japanese SLR manufacturer makes good DSLRs and lenses too.
When Kx was launched, it probably stood as THE BEST entry level DSLR at its time.
Incredible ISO performance unseen on any APS-C DSLR before it and at an entry level price.
But poor/no marketing and visibility made it 'just another cheap option from an unknown camera maker' by the public.
K5 was given the Gold Award on DPR for 2011, na-da! not even a poster or Ad anywhere to let the public know about it.
645D as an aspiring 'upgrade' for Pentax or simply for chest thumping that this brand has the 'biggest gun'? (the public don't even know such a thing exists) :D


FF means a wafer yield that is far lower than APS-C.
The yields are not even a linear relationship when moving up from APS-C to FF.
In other words, a FF sensor is much more expensive than a APS-C one.
If it wasn't, they would have plenty of not just 35mm but 6x7 sized sensors by now.

Would the mass market buy a camera (MILC or otherwise) that goes above $2K?
I don't think so.

Would the enthusiast market buy enough of such a camera?
Who knows? the marketing team from each company would have done their homework on costs/justifications/market research and I don't think I know better than they do.
If I can afford a $2K+ FF camera, would I even consider a 'poorly known' brand or would I just buy a 'well known' one and buy myself some psychological comfort that I bought one of the 'standard'/'big boy' players.


Anyway, if anyone is to come up with a FF MILC with excellent EVF, I'd think its Sony with their convergence of tech know-how and manufacturing capabilities (they are at the right place and time).

I am eager to see what Ricoh/Pentax; Oly; Panny will bring to the table.
The market is big enough to dig a niche and do reasonably.
The market is still big in China, India and Asia (including Middle East).
The general public don't really need APS-C; FF; m4/3; etc;
They just need photos.
 

Last edited:
I wonder if they'd like me to run the place with my mixed Japanese and American styles. Everyone would know our business. :bsmilie:

I know that they want to play it safe quite often, as the Canikon people usually do, but other than micro Four-Thirds and the point-and-shoot lines, they haven't played it safe much in the digital age. They've usually been on the stupid side and after seeing ratings on their point-and-shoot cameras, I don't think they've been too clever.

For some reasons I think you should send your resume to Olympus USA. Olympus really needs some folks who knows what they hell they want. I think the old man back in Japan is turning senile. A different man whom I spoke to in 2004. Sigh...
 

microcosm said:
A lot of young people here will not know what on earth is that... that would be our "secret"... LOL!

Enola gay......lol.. How many remember OMD, THE GROUP. ...My time :)
 

Yup should be exciting, saw something similar on this site too.
 

For some reasons I think you should send your resume to Olympus USA. Olympus really needs some folks who knows what they hell they want. I think the old man back in Japan is turning senile. A different man whom I spoke to in 2004. Sigh...

Every time I see a press release from the U.S. people, I cringe. They start off by stating where they are--incorrectly. They use the state code as an abbreviation, which tells me that they really have some idiots working at all levels. I worked only about 80 km from there, so I'm not surprised that they've taken people from the old steel mill and the sock factory and put them to work, instead of moving closer to Philadelphia or New York City.

It would be interesting to shake them up with a reality check.
 

All the rumours about the OM-D sounds good to me. The IQ of the E-PL1 is already sufficient for my needs. If they can squeeze out more IQ from a new-ish sensor, fast AF plus other improvements and put it in a small package. They've got my money.
 

NazgulKing said:
I won't be surprised that most FF sensors have dead photodiodes, just that they make sure it meets some minimum criteria and they stopped there. If the sensor has too much by way of defects, it gets binned down and sold as APS-C.

How is that supposed yo work? ;-)
 

ageha said:
How is that supposed yo work? ;-)

It's the nature of the business. Even your CPU chips has some level of defects. Take graphic chips as an example. A chip will have x number of cores. In a batch, they will find that some chips have varying number of cores that work. They will just sell the different chips with different number of working cores at different prices. Only those that fall below a limit won't be sold.
 

NazgulKing said:
It's the nature of the business. Even your CPU chips has some level of defects. Take graphic chips as an example. A chip will have x number of cores. In a batch, they will find that some chips have varying number of cores that work. They will just sell the different chips with different number of working cores at different prices. Only those that fall below a limit won't be sold.

:-) Well, you forgot that a FF sensor has different dimensions than a APS-C sensor. They can't simply cut it to the right dimensions.
 

:-) Well, you forgot that a FF sensor has different dimensions than a APS-C sensor. They can't simply cut it to the right dimensions.
Eh? They would probably start with trying to get the best FF sensors from a silicon wafer, before cutting out the APS-C, and finally just the random photodiodes that can be sold for other uses.

It will also probably depend on how good the wafer is as well. Then throw in the other technicalities like how well aligned the microlens array is, plus the Bayer filter etc., before they arrive at a few chips that meet manufacturing tolerances and can be sold. Either way, there's going to be plenty of wasted silicon just to derive a few good chips.
 

Last edited:
Back
Top