HCB must be turning in his grave and thinking...damm if they put stabilisation on my Leica back then, all my shots will be tact sharp and I might not be "that" famous after all...mon dieu!
That said, Sony is a corporation with an aim to maximise their competitive advantage and make sh*t load of cash whenever they can. Gone are those days where the Big 2 dominates the market. Sony with their prowess in sensor technology (being the largest camera sensor supplier in the world) have enable them to leap to the forefront of the mirrorless breakthrough, and I'm all thankful for that due to my old shoulder and also to stop Leica's insatiable attempt to break my bank with their ridiculous price tag for their bodies. I believe that while they do have access to Olympus 5-axis technology, but due to the physical limitation to suspend a FF sensor in a small body, I believe it is very different from doing the same to a M4/3 sensor with everything being equal. At the end of the day, we can all make guesses but I don't think going 5-axis on the A9 will be possible or reluctant for Sony to undertake. I firmly believed that the bodies for A7/R are heavily subsidised for a reason, that it is to allow Sony to have kinda proprietary control on their lenses. Going with an in-body stabilisation will allow the competitor to home in on this lucrative part of their business. I believe if Canon/Nikon were to build similar bodies, they will go the very same direction. It will be the battle of VHS/Betamax all over again, and the more control Sony can have within their eco system, the better it will benefit Sony as a brand and a company. Well that's just my personal opinion, which is as valid as the next guy's. :sweat:
just my thoughts:
Sony is not new to epic battles. Sony lost VHS vs Betamax battle and went on to build a media giant - Sony Pictures, Sony Music and Sony Playstation because the studios supported VHS despite the fact that Betamax was a better format. Fast forward it latter day, Blu-Ray vs HD DVD. It was easy for Sony to eliminate Microsoft format.
Sony forayed into mirrorless camera to salvage it's PNS business. Nothing fancy, just great IQ and small form factor. Today, it has evolved into something else. I look at it (A7/A7r) as simply a modern day trojan horse, same formula (great IQ, small form factor) with greater adaptability. I see Sony replacing the body first, lens later.