When the Return On Investment (eg # of ppl buying, profits, intangible brand value and stature) justifies the cost of developing, marketing and supporting a FF sensor DSLR.Originally posted by ianlow
Seems like the multiplication factor problem is still there? Is Nikon ever going to come up with a full frame sensor?
How many ppl do you personally know that have either a Canon EOS1Ds or a Kodak DSC-14n?
Versus how many ppl do you know that have Canon D30/D60/10D, Nikon D100/D1-series, Fuji S1/S2?