Be open minded! This camera is targeted at the lower end of the DSLR markets, not professionals. I have friends who buys DSLR instead of compacts because of the image quality. But they are not interested in photography as a hobby. These people also have white iPods.
iPods would not have been this pheonomenonly sucessful if it was black. If compacts and notebooks can come in colours other than black, SLRs should too.
This is a good move by Pentax, product differentiation. Specification alone cannot sell products, packaging is very important for that premium and unique impression.
iPods would not have been this pheonomenonly sucessful if it was black. If compacts and notebooks can come in colours other than black, SLRs should too.
This is a good move by Pentax, product differentiation. Specification alone cannot sell products, packaging is very important for that premium and unique impression.