pointblankshots
Senior Member
bigfatfish said:Did these nun + holy mineral water pictures get into any controvesy?
Kinda a lil bit, a bit of controversy is good. It either move up or down from there, it's a gamble. I believe many may remember Wacoal series of print ads which copy was like" nice jugs', "great melons" and stuff. many woman spoken against it and says it was too shallow. I personally felt that the ad make publicity, make no qualms about it.
In mine, well, A nun drinks "pure" mineral water, house visits with them, a holy water bowl with "pure". It never meant to degrade religion, rather for people to speak about, and create the hype, and publicity would be self generated. Mineral water brands in Singapore is one too many. They taste almost the same anyway. What we need here is a "top of the mind" recall, compared to the widely known "ice montain" perhaps. Something to own a further share of the market. Look at "Evian", they've done great ads.
PBS