D90


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The price in US is cheaper, which baffles me since the manufacturing is probably in Thailand. What's up with Singapore's price?


Market size small, so price need to stay higher!
 

Market size small=low demand=high cost* per unit=high price.

Total cost = fixed overhead cost (the cost of running the service centre, distribution channel, etc) + variable cost (should be the same throughout the world)

So with roughly the same fixed overhead cost, but selling less quantity means each unit will bear more cost loh...:)

Market size small => low demand => low price ?!?
 

U guys should read this thread.
Some users at the dvxuser videographers forum have gotten their hands on the D90 for 2 days now and have been doing some extensive testing on this baby.
http://www.dvxuser.com/V6/showthread.php?t=145435
http://vimeo.com/1681694

This one from the above site is interesting.. So the camera is technically capable of shooting video clips longer than 5min!!
What we know about using the D90 for movies (for your consideration): (UPDATED!) Sept 6th, 2008

-Setting the exposure in the movie mode is a hack (come on NIKON! Let us set exposure just like stills!) You have to do some sort of dinking around to get the right shutter speed and f-stop- I hope this gets fixed.

-There is low-quality mono audio recorded, solution is to sound sync.

-A rolling shutter is used, which may cause skew in fast pans or jerky movement. Solution would be to limit fast camera movement

-A limit of 5 minute recordings per clip is used, this is because of import/export tax reasons with nikon (if recording goes over 5min, it is considered a "camcorder" and the tax goes up.

-The exposure fluctuates in D-Movie mode, the solution is to lock the exposure using the AE-L button

-This is the start of a new era in film/video
 

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This one from the above site is interesting.. So the camera is technically capable of shooting video clips longer than 5min!!

The 5mins limit only applies at full resolution. At lower resolutions, the limit is 20mins.
 

If ur earning is in USD definitely:bsmilie:
As said previously based on observation US prices, inclusive of shipping charges are about the same as SG's when converted back to SGD for current cameras on sale in SG now. My estimate would be ~S$2000 plus minus $100 for body with kit when it starts selling here.

yup, that's my guess too for the kit. Body only, my guess is street price of S$1399 or $1499 at launch, although only the kits will be available initially
 

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Manufacturing plant is in Thailand but the D90 reaches USA faster than South East Asia.
 

The 5mins limit only applies at full resolution. At lower resolutions, the limit is 20mins.

It is true, technically the camera can take at Hi-res more than 5 mins or as much as the memory card can hold. The catch under some kind of EU (IIRC) taxation or patent rules any recording of movie images above certain resolution the camera will have to be categorized as video camera not a Still camera.

Probably the rules will have to changes in time to come, to go in line with technological advances
 

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Market size small=low demand=high cost* per unit=high price.

Total cost = fixed overhead cost (the cost of running the service centre, distribution channel, etc) + variable cost (should be the same throughout the world)

So with roughly the same fixed overhead cost, but selling less quantity means each unit will bear more cost loh...:)

You have to take into account the lower shipping cost from Thailand to Singapore.
Also, USA is getting these faster than Singapore.
Something is not right.
Maybe we are getting these units from USA :o

Anyway, I can't wait until these arrive here :)
 

You have to take into account the lower shipping cost from Thailand to Singapore.
Also, USA is getting these faster than Singapore.
Something is not right.
Maybe we are getting these units from USA :o

Anyway, I can't wait until these arrive here :)

What is not right is that we do not have the critical mass of consumer and demand.

1. US market is huge
2. Shipping in bulk there is cheaper than shipping tiny amount to Singapore.

:)
 

It is true, technically the camera can take at Hi-res more than 5 mins or as much as the memory card can hold. The catch under some kind of EU (IIRC) taxation or patent rules any recording of movie images above certain resolution the camera will have to be categorized as video camera not a Still camera.

Probably the rules will have to changes in time to come, to go in line with technological advances

Either that or release firmware patches for people to download _after_ people buy the camera. ;p

Here's an interesting comment from a RED user.
http://www.dvxuser.com/V6/showpost.php?p=1385111&postcount=80
I think a lot of consumers have no idea what this feature means for the video & motion-picture industries- I wonder if nikon even really knows what they have done by adding this feature? __________________
HR|cinematographer HunterHRichards.COM
RED OWNER 1.503.867.3030
------------------------------------------------------------------------
Cinematography Blog: LightPlusMotion.COM

 

Cost is one factor. Manufacturers will set the price based on competition, product differentiation, features, what the market will bear. There's no reason to think that manufacturers will sell based on cost plus mark up.
 

Cost is one factor. Manufacturers will set the price based on competition, product differentiation, features, what the market will bear. There's no reason to think that manufacturers will sell based on cost plus mark up.

I think it's not going to affect the pricing of other DSLRs but it might drive RED prices down a little. ;p

Another interesting read from the dxvuser forum. Someone mentioned why Nikon implemented it first and not Canon is because because Canon has a Video sector to take care of. If they implemented this in their EF DSLR, they are going to affect the sales of their Cine HD lenses bigtime. It's going to be a conflict of interest within the corporation itself.
 

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I think it's not going to affect the pricing of other DSLRs but it might drive RED prices down a little. ;p

Another interesting read from the dxvuser forum. Someone mentioned why Nikon implemented it first and not Canon is because because Canon has a Video sector to take care of. If they implemented this in their EF DSLR, they are going to affect the sales of their Cine HD lenses bigtime. It's going to be a conflict of interest within the corporation itself.

I do not think so personally, I think Canon did not expect Nikon to add a video recording function into their DLSRs. The camcorder market appeals to a different group of pple who desire much much more from their video quality, and thus also filesize, prob also memory bufer(?) which a dslr can't deliver. Just wait till the successing model of 450D, it will definitely match and attempt to better the video function. And it may come out very soon, perhaps in 6-9 months time, since 450D came out in January this year. By then Nikon is most likely to adjust their D90 price to remain competitive.
 

Market size small=low demand=high cost* per unit=high price.

Total cost = fixed overhead cost (the cost of running the service centre, distribution channel, etc) + variable cost (should be the same throughout the world)

So with roughly the same fixed overhead cost, but selling less quantity means each unit will bear more cost loh...:)

wa seh good analysis....must have come from a business background:thumbsup:
 

The 5mins limit only applies at full resolution. At lower resolutions, the limit is 20mins.

wow! that's a pretty short video recording time...

the S5 IS can shoot up to one hour...

but then again i suppose the D90 is not meant to be a video camera and so just need up to 20 min...
 

Yea, cost is only one factor, but if its high, the bottom line, which is the HQ line of defence for pricing strategy, will be high too. Brand competition for NIKON should be similar in SG as with the rest of the world. Market spending power, as of yesterday's news on the paper, SG Manager has lower spending index than HK, but their pricing is still lower than SG...Thats why I am think that the bottom line plays an important part for SG cam's pricing...but then again, pricing can take on the “薄利多销“ strategy...really depends on the Marketing guys from Nikon SG lah...:)

Cost is one factor. Manufacturers will set the price based on competition, product differentiation, features, what the market will bear. There's no reason to think that manufacturers will sell based on cost plus mark up.
 

Hi, to what I know, when I watch movies, I seldom see a single scene last longer than 5 mins...do you have many of such long footage from your S5?

But I was reminded that if 1 wants to record a Musical/concert than may be yes...:)

wow! that's a pretty short video recording time...

the S5 IS can shoot up to one hour...

but then again i suppose the D90 is not meant to be a video camera and so just need up to 20 min...
 

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