imo there is not much incentive for current 7D owners to change to the mkII version. as a 7D owner myself, I would definitely look at 5DmkIII as an upgrade for the FF sensor instead of looking at another APS-C...
There's plenty of incentive cuz:
1) I don't want to spend 15k on to get a 400/2.8 reach on a FF when I can get 480mm equiv on crop sensor with f2.8 using a much cheaper and lighter 300/2.8. Yes I can crop the FF but that wastes processing time and you lose valuable pixels.
2) 10fps (rumored) vs 6fps is a big deal. If you burst often you will realise that you are getting probably 60-80% of your maximum burst rate in practical shooting, depending whether you set it to tracking priority or burst priority.
Anyway, as the rumours suggests this camera is targeting the sports and wildlife shooters who cannot afford a 1DX. FF vs APS-C is not so much of a big deal when it comes to telephoto application. And to that end this segment does make perfect sense. The success/failure of this camera will shape the fate of the APS-C DSLR in a FF-obsessed community.
Last edited: