"Sales have been well beyond expectation and are 100 per cent up on the previous home kit which is a record in itself.
"The fans response to the new kit has been nothing short of unbelievable.
"It is a traditional kit which the fans love.
"I remember one moment at the player photo shoot at Melwood when Steven Gerrard was the first player to put the kit on. He came from the changing room wearing the kit and everyone looked at each other and we knew at that moment how big the kit was going to be.
"We have had orders from over 115 countries and fans from over 200 countries have viewed the kit on the website so it has been a great response."
In terms of who supporters are getting on the back of their shirts, three players have proved to be extremely popular so far.
Jennions added: "Name and number is very popular and Steven Gerrard and Luis Suarez are number one and two, but Lucas Leiva has come in at number three.
"Lucas is very popular and the fans realised last season how much they missed him as a player, and being number three is a reflection of his popularity."