I believe the maximum reproduction ratio rating for a lens is a function of the closest focusing distance as well as the focal length (if we can loosely apply the lens equation for thin lens here). In most cases for zoom lenses, the maximum reproduction ratio occurs at the closet focusing distance of the largest focal length. As such, you cannot just compare the reproduction ratio of the 2 lenses in this case, as we are talking about 70mm focal length, with is the minimum focal length on one lens and the maximum focal length of the other (the max reproduction ratio of 1:3.9 for the 70-300mm lens most likely applies to the 300mm focal length setting).
Furthermore, the subject distances are held constant (more or less) when comparing the 2 lenses, and the distance is not the closest focal distance for both lenses.
Therefore, I don't think the different max reproduction ratio is the explanation.