Not too long ago, Creative was boasting that they will overtake Apple in the MP3 market through a 100-million do$$ars marketing campaign and maybe more aggressive pricing. Well the whole market knew they couldn't except their management. But after some dismay results they came to face facts and now have a about-turn to concentrate on what they do best - which is a really good move.
Now, are they still interested in their mp3 and those consumer gadgets? It would be a big waste if they totally ignore all these now. Not too long ago, they actually luanched a new model every week or so but now you hardly hear them at all. Then the pricings and promotional efforts - hardly you see them as aggressive now. I think it's time Creative has to be more sure of where it is going..... You see the nos of "exclusive" Apple salesrooms is growing (with the Club21's new baby).... but where to find Creative products? Anyone can try looking for a tryout of the Creative Vision .... i try the whole sim lim, best denki, hn, etc... bo leh.....
What say you? Just kopitiam tok tok only ....
Now, are they still interested in their mp3 and those consumer gadgets? It would be a big waste if they totally ignore all these now. Not too long ago, they actually luanched a new model every week or so but now you hardly hear them at all. Then the pricings and promotional efforts - hardly you see them as aggressive now. I think it's time Creative has to be more sure of where it is going..... You see the nos of "exclusive" Apple salesrooms is growing (with the Club21's new baby).... but where to find Creative products? Anyone can try looking for a tryout of the Creative Vision .... i try the whole sim lim, best denki, hn, etc... bo leh.....
What say you? Just kopitiam tok tok only ....