The 3 camera models mentioned in the BCN report are branded
"Olympus".
They are not branded "OM System".
This is a fact that cannot be denied.
OMDS has officially dropped the brand name "Olympus".
Whatever "Olympus" branded cameras that are currently sold are likely old stocks in the inventory.
Whether consumers will buy cameras that are branded "OM System" in future - is at present unknown.
The future will tell.
In my opinion, the choice of "OM System" as a brand name is a serious branding mistake.
"Olympus".
They are not branded "OM System".
This is a fact that cannot be denied.
OMDS has officially dropped the brand name "Olympus".
Whatever "Olympus" branded cameras that are currently sold are likely old stocks in the inventory.
Whether consumers will buy cameras that are branded "OM System" in future - is at present unknown.
The future will tell.
In my opinion, the choice of "OM System" as a brand name is a serious branding mistake.