What is the profit margin for an ave lens from Cathay/John 3:16 etc?


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I think people need to learn the difference between gross profit and net profit after overheads and taxes and interest.
 

eh.... how much profit the Manufacturer make ah?

:sweat:
 

Just go look at the Nikon or Canon's financial results lor...
 

Don't forget singapore has GST. Importer has to pay 7%. Then, when the product is sold to you, another 7% is taxed. effective rate will be around 15% if only 1 level of distributorship.

7% is only charged to the consumer. The rest can be claimed back from the IRAS.
 

What I heard is that the sales people have the "cost price" which is cost + shipping + maybe a bit of overheads etc. Anything above is split 40 60. So people are free to negotiate if they are really interested
 

Hi,

Was wondering how much profit does each lens give to the retailer. (cathay/john 3:16 etc). Was wondering if camera brings more margin than lens or vice versa? Just curious to know how this industry works etc. Hope nothing is too sensitive to discuss here.

i think cost price is around 60% of rrp..
Canon previ purchase is -20%.. Sure they target ard 20% profit..
This is what i think..
Otherwise when model get older.. How they get margins for further price reduction right..
 

i think cost price is around 60% of rrp..
Canon previ purchase is -20%.. Sure they target ard 20% profit..
This is what i think..
Otherwise when model get older.. How they get margins for further price reduction right..

You're right. That's what I said earlier. More camera makers like Canon, Nikon etc even after price reduction, they still make the same profit cos in a manufacturing run of a million pieces, they have already recoup their R&D and marketing cost.
 

Retailer is unable to claim back the 7% as the goods have been sold to consumer. They pass the 7% cost to consumer. Unless the consumer is a tourist, they can claim back the 7% refund.

GST registered company/business can claim back the 7% they paid on import or purchase from the local wholesaler. As such, their cost does not include the 7% paid. As for GST refund, the tourist is the one who get back the refund at the airport/seaport and not the retalier.
 

What I heard is that the sales people have the "cost price" which is cost + shipping + maybe a bit of overheads etc. Anything above is split 40 60. So people are free to negotiate if they are really interested

Cost price to a camera retailer is the cost price + profit + shipping to a camera manufacturer.

Cost price to a camera manufacturer is almost approx 25-30% of RRP.

 

if every sale = $10 profit margin, then quite sad. :bsmilie:

got better jobs out there to do, better things to sell. :bsmilie:

true...

if only earn $10 for a 1k deal... must well sell vegi rice better....:bsmilie:
 

For now, I will get quotes from local stores, DD Electronics, B&H, and JB's camera stores before committing.
Regardless of the profit margin, as a customer, I would look for good price with consideration of warranty duration.
 

Actually most of you are wrong, shops don't earn much espcially like TK, J316, AP etc... what they earn is by selling in qty instead...I will not disclose the actual detail, just give u example

lets say shop A sell 100 Camera, shop B sell 50 Camera, than Brand A state every piece they sold they get etc $5, so shop A will earn $500 while shop B get $250 from the brand maker

that is why these shop prices are so competitive...
 

Actually most of you are wrong, shops don't earn much espcially like TK, J316, AP etc... what they earn is by selling in qty instead...I will not disclose the actual detail, just give u example

lets say shop A sell 100 Camera, shop B sell 50 Camera, than Brand A state every piece they sold they get etc $5, so shop A will earn $500 while shop B get $250 from the brand maker

that is why these shop prices are so competitive...

:bsmilie: Haha...we are wrong? :bsmilie: Haha...most of the shops don't earn much? :bsmilie: Haha...I know of one camera shop boss staying in landed property not far from my house. :bsmilie: Hey...Don't spout nonsense and make a fool of yourself in your statement. :bsmilie:
 

Staying in landed property yes, most shops don't earn much by profit the cameras but by contract

etc Canon give them $5 for every camera they sell, different brand have this kind of contract

you know a shop of the Boss so? are you in the sales line? I know such details as I'm in one, and I can tell you, some shops relied on contracts, some by selling accessory
 

Staying in landed property yes, most shops don't earn much by profit the cameras but by contract

etc Canon give them $5 for every camera they sell, different brand have this kind of contract

you know a shop of the Boss so? are you in the sales line? I know such details as I'm in one, and I can tell you, some shops relied on contracts, some by selling accessory



I am not in sales line. But I only know that some shops (courts, HN, Best) sell same item at RRSP and some selling 15% below RRSP. If what you said is they earn commission per selling item, what happen to the 15% difference? Return 15% to Nikon/canon and get back a misery $5?
 

Hi, The discussions are very interesting, but what is so important to find out the cost? Do you expect to offer the shop 2% margin if you know what is the real bottom price and you think the shop will agreed to sell you just because you know the cost? I asked for Tokina 11-16mm two months back it was quoted $890, last month $980, two days back I decided to buy it was $999 inclusive GST, inclusive VISA charge. The decision was on me to walk away or just swipe the card. Should I find out the stock was in three months ago or is a new stock that warrant the new price because the Manager said price just increased.

I also do not know how Camera business works, the best way is to go apply as a dealer or distributor (commit different volume) and see what is your cost. Then you need to work out their commission scheme. How much commission you need to give to the salesman, when you as a boss hit certain volume you may entired more rebate discount. Are you going to give to your salesman some of the share. Some brand may give the volume rebate direct to the salesman, then there is different formula again offer by the boss.

Different brand has different sales plan, so your sales person will push certain model or brand for his own commission sack.

Therefore, some sales persons forgo some of his commission by closing the deal to exchange for some better rebate or a trip to Japan. Yes, the sales person may only earn little from the mission, not the profit margin the boss is making or his real bottom line of his earning.

So I believe what the salesman tell us make little if compare to the market street price, but what is going on the back of the accounting book there would be very different formula that we do not know. Different company for the same brand may have different commisson plan.

Just be happy with what you willing to pay and enjoy what you can do with the toy you purchase. Be happy do not give yoursleves the un-necessary hypertenson that I already got from daily work.

Happy New Year everyone.
:dunno:
 

I am guessing minimum 10% margin before overhead...I mean seriously, if your margin is like 5%,you might as well be selling mee pok in coffee shop. When I ask for quotes for lens, I typically get difference of around 5-10% between most expensive and cheapest shop. So we know the margin is there because the cheapest shop cannot be eating grass...

Rental in funan is not cheap, but not too expensive either. A shop like j3:16 is probably 7-8k/month, something like TK is probably around 15k/month. Add the cost of the staff, utilities, this and that, probably still pretty good profit considering the sheer volume they are moving.
 

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