totally wrong.
removing of pimples , scar, making the muscle bigger or making woman boobs bigger(Liquify) is a very common technique.
if you think editing is cheating, it's time to quit photography.
look at those gal photos posted by the photo outing organizer. very nice right? the skin very smooth and no flaw right? but if you meet the gal in real life, you will be disappointed. Objects on you screen might not appear as good as they are. but then again, if the event organizer post gal photo with flaw[ with pimples( got juice ooze from it), messy hair, scar, ugly tattoo] no one will pay for the photo shoot outing. This is a fact.