For example, you are asked by a friend to shoot their wedding, as a supplementary photog.
I suppose that the hardest part is in the church, where you are requested not to shoot with flash, to retain the ambience. Well, you will end up with low shutter speed, F2.8 and high ISO like 1600 or even higher. So, as a result, the pictures turned out to be rather soft, due to 4 factors - slight camera shake due to low shutter speed, low depth of field due to large aperture, high ISO noise and the lens itself isn't that sharp at F2.8 in the first place.
Now, all the 4 factors compounded together would give you less than desirable results. Well, in most cases, the first thing to blame is the lens! :think:
Is the lens really so dismal at f/2.8? IMHO, f/2.8 does not offer *very* shallow DoF. I've shot with my 24-70 wide open on events because of the very reason of flash not being allowed, and DoF is the least of my problems in most shots, except usually just the group shots where people are in two or more rows.