I agree with ckuang, but just out of curiosity. How many creative (i mean with an unusual concept and not just a pretty image) campaigns are actually "created" in Singapore and for how many is a unique photographers style needed or looked for. Most of the campaigns I have seen here, all what is needed is a photographer who is able to deliver a very clean, technical perfect lit and polished image.
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Often its not only the style of the photographer that is the deciding factor, but also his or her celebrity status in the particular market. Similar to world class models, many photographers overseas get chosen for their xfactor and fame, rather then their unusual photography. eg. Helmut Newto shoots Pirelli calendar or Peter Lindbergh shoots such and such. However the case they had to get to that point, so I'm sure they are very good in what they do.
Just a thought.
I would like to say that creative directors do not simply pull their ideas out of thin air, and they often need to have a very good sense of reality of what is achievable in sg. Local photographers do have their own way of seeing the world that is different, maybe cos we're Singaporeans. There's no comparison with photographers from other countries unless you consider yourself an international freelancer. I think that once a local talent is spotted for his/ her style, there is a chance that a campaign or a project might be tailored to fit that specific style. Perhaps that is how i look at 'x-factor'. There's a great deal of PR involved. Or at least a lot of luck.
If we didn't get hired specifically for the way that we shoot then i suppose its just a normal chore where everything from the concept to the cropping and perspective has already been decided upon. Sort of like how a woman brings a Chanel catalog to a tailor and gets him to 'make this for me'.
I tend to fall into the later category since i'm a newbie and a nobie (nobody : P) and i gotta live in the meantime. But I'm hopeful that maybe one day I'll shoot something nice! Just maaybeee... : P
I loved this thread, it's so sad, realistic and informative all at once. :thumbsup:
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