December 21, 2012, 1:51 PM
McDonalds Targets Seat Hoggers in Thailand
Across Thailand, ubiquitous Starbucks and McDonald's outlets have become much more than a place for a quick coffee or a hamburger. Outlets are increasingly packed with students and freelancers camping out at the branches for hours, using the small tables as workstations.
But not for much longer. McThaithe sole McDonalds franchisee in the countryearlier this week issued a notice limiting customers to a one-hour seating limit during lunch, dinner and weekend hours.
McThaithe sole McDonalds franchisee in the countryissued a notice limiting customers to a one-hour seating limit.
It is not yet clear how stringent McDonalds will be in enforcing these new rules, but the companywhich has 178 restaurants across Thailand, serving seven million customers per monthis also discouraging customers from charging laptops and mobile phones for more than 30 minutes at electric outlets available in the fast-food restaurant.
The new rules come as many frustrated customers complain about not having seats to eat their meals, which are often crowded with customers using the tables to work or study for hours, long after their fries and burgers are all gone.
People are hogging seats for group teaching or working without ordering second or third meals, said McDonalds Corporate Affairs Director Saichon Submakudom, who said the new move is protect[ing] equal rights for all customers.
http://blogs.wsj.com/searealtime/2012/12/21/mcdonalds-targets-seat-hoggers-in-thailand/