yama2278 said:
I'm a Canon user, and honestly it quite shameful to have this ppl who only use Canon so call lenses around in this arena.
World is big, some brain is so small. Children will grow up some day and learn to constrain their speech!
So Staunch, do you use Canon Bags? Canon Tripods? Canon clothing? Canon filters? why not, they do make them?
So tell me, If I'm Sigma, should I take such a big effort to make a lens that is so darn good, which on the first place I'm not sure whether it is going to fly as I will want it to be, follows by a huge amount of investment in publications, marketing and advertising to get this lens out into the market directly to the consumers, and then finally decided to sell it at a price that is way lower than my competitor's similar products, instead of pricing it at my competitors' same price range in order to make a big profit margin out of it to cover all the time and money that is spent on this investment?
So maybe this ridiculous investment on the long run is going to help me establish my brand in this market that is reigned by the palm of my competitors and their enormous wealth of unlimitless capital. But by judging at the current status of my brand, market shares and assets, IF this meticulously planned proposition, which is going to be a huge leap for me, by any chance will fail if not miserably but to a certain degree that there is a chance, which will force me to question myself would I have the ability to stand back up again?
So tell me, do I want to take this risk? DO I want to take this risk during this era when the market is so saturated with anything you could possibly imagine? Do I want to take this risk especially when this current market is not the same as the times when every imaginable ideas could easily succeed?
Or should I just play safe and stick to what I do best and hit a home run at a market that my competitors choose to neglect?
It is no rocket science when technology and business swim together, only the one with the biggest thumb will prevail, and at this present time, this context is multiplied many many times more than those times, when the juvenile Nikon and Canon trying to muscle their ideas at the mighty presence of Leica and Contax.
AND
At what context in any perspective of any account from this thread suggested that one who sees the facts of a simple ideology, which has mentioned above, has to believe in something that does not related technically to the subject of this thread?