Hi everyone!
I'm a student in JC1, and my CCA, the photographic club is considering setting up a booth on 14th Feb to complement the school's games & activities for valentine's day. The rough outline is to collect orders, take photos, print photos, distribute photos. I realize that selling plain photos are not enough to attract the students, so I'm brainstorming for creative ideas to "add-value" to our photos, any suggestions appreciated!
I'm a complete beginner at this, as I have never planned this sort of event before, so I hope everyone will bear with my questions and help review my rough draft.
I have a canon 20d, with canon lenses 14-40 F4L, 24-70 F2.8L and 70-200 F2.8L IS. I also own 2 elinchrom flash units, a canon 580EX speedlite, a tripod with ballhead, a grey backdrop with stand, light meter, and a canon selphy 730 printer.
My JC also has more canon Dslr cameras with lenses, some portable flashes, and great people who love photography!
a) Taking Orders
My plan is to publicize my booth before the event, and take advance orders for photos using forms so I can allocate timeslots for the phototaking on the 14th. Or is it better to take orders on the day itself, then immediately take the shot? Which will be more welcomed?
Other services I was thinking of providing are Emailing of original photos to buyer (for a fee of course!) any suggestions for this area? What about larger sizes which I could send for developing at a outside lab, but take a longer time?
b) taking photos
Photos could be taken around the school compound, at various "romantic" locations, but I'm not sure how I could coordinate the transfer of the files to the printing group for editing and printing. Any suggestions?
Also, I need ideas on how to actually take the shots. I plan to bring some basic stuff for people, like combs, hand mirrors etc, but is it a good idea to bring more clothes like jackets of different designs, props like roses for people to hold as we take the shot, hair bands/clips for girls? Give me ideas PLEASE! Should this be a extra cost to be added in?
Furthermore, what poses are appropriate for 2 people? or for a larger group?
c) printing photos
The most important part. I only have one canon selphy, and that would not be able to deal with the number of pictures i need in a limited time. I am considering what to do about this. I might be able to persuade my teacher to buy a canon ES1 for the club, and use it for the event, or should I try to find a external vendor to rent printers from, or simply come and do the printing for us on the spot?
Could I get some suggestions for the style of presenting the photos? I have thought about creating a template (paper holder for the 4R photo) with different designs, and providing markers for people to customize it themselves. Anyone knows where I can find quality templates like that?
d) Distributing photos
A troublesome part would be to organize everyone so that the printers are not left idle for a long time, so as to maximize our resources. How should I coordinate the photographers with the printing group? Maybe rotating CF cards after 5-10 shots between the groups?
e) Misc stuff
What about prices? How much profit is reasonable, because we're donating profits to my school.
Is it a good idea to offer some simple designs for couples? Like asking them to pose facing each other, then pretending to kiss, and we photoshop some hearts around the photo
Are package deals good to be included? Like 3 couples get 25% off or something along those lines
How should I price the photos? by shot or by counting the number of people in the photo?
Conclusion
I may have missed out on some vitally important thing for event photography, so if you see anything that I should consider, please post it on the forums.
Thanks to everyone who will help me in advance.
lucky chap that you have such great family to support your hobby. compare to my gear..i guess mine will looks like toys to you :sweatsm: can not hold candle with your pro studio set.:bheart:
the question here is you own the best equipement in the market..consider as top of the line..but you don know how to make the best use of it.
so the question now for you is you have not come out with business strategy, am i right to say?
i believe there are lots of input from above, here are only few thing i want to add and strong suggest.
1. you may wants to consider sell your shooting to couple as package, such as VIP card service where they can enjoy a free shooting annually in your photography club.
2. 1 canon selphy is certainly not enough for such event, bearing in mind normally such event will have a lot of order coming at the same time. you need to source for at least 2 to 3 pc with editing software. and at least 4 photo printer selling at same time. Processing time you should give yourself some buffer of 20min including emergency case like printer down, out of ink, calibration as bla bla......
3. to support heavy flow of client, maybe you need issue ticket for tracking order.
4. about the backdrop, i suggest you find a few find a nice spot for outdoor(maybe two spot which consider romantic). there are some spot in school actually has very romantic spot like old tree, remind ppl of olden high school day. this will leave them a good memory after they leave school. As for indoor, since you have your studio set, i guess setting up backdrop should not be big issue to you, just keep the setting simple and focus more on lighting. i think this will help you to come out with good photos.
5. related to item 4, if you can do a wonderful or near pro studio shots. i think you can use tis as good selling point to attract ppl cos it is only 1 day event. you need to test the responce before you commit yourself on heavy investment. One way is to have your booth setup 1 day before the actual event so that you will have more time to bring out ppl's awareness about the valentine event.
6. As for charges, you cant charge too high cos it is a school event, your aim is to boast photography club in school, same time you just wish to attact couples to spent on having a intimate photos. so the charges rate has to maintain at below market rate by 10 to 15%.
7. there are some added value you may consider, find few friend of you who is always good at organizing games. get them help you to setup a game spot beside your photography booth, while the 20 minute waiting time for collecting photos, get them involve in the game booth, the game booth can be something like carnival style. any participant will win some small sourvenier, it is a place for couple to have fun or group to have fun. you may even come out with old time game like shooting tin can, darting balloon to win some bear. some simple game for students, couple and group.
till here, i think that is enough to squeeze your brain juice liao.
cheerio,
kimu