Second price increase from Nikon, 1st March 2009


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iirc, 2.9k was the old price before the price drop in jul 08...:)

before price drop in 08, 14-24 was 2.8k, 24-70 was 2.5k and 70-200 was 2.9k...hence, just take it as there was a 6-7 months nikon lens sale and now prices had gone back to previous levels! :bsmilie:

i cannot accept it! ;(
 

Another one?!?!?

Time to stop playing with new lenses...
 

Another one?!?!?

Time to stop playing with new lenses...

New lenses are addictive, hard to stop thinking of them. Eg .Rumours: Nikon 10mm-16mm F4may be out any time in March. OMG, unless I quit shooting, otherwise..........I will keep thinking of you:).
 

New lenses are addictive, hard to stop thinking of them. Eg .Rumours: Nikon 10mm-16mm F4may be out any time in March. OMG, unless I quit shooting, otherwise..........I will keep thinking of you:).

think. but don't buy :bsmilie:
 

Considering the previous increase only effected the high end lenses, this round (if it comes ) might be for the general market products. Pity us all.
 

each country is a cost center. so, for small quantities, they should have no problem to help each other out. when you have a big difference in pricing for nearby countries, then they will have a problem. Imagine, if HK so much cheaper than Japan, Japanese consumers (and also some small retailers) will stock from HK but when the lenses have problems, they go to the Japan Service Center to get it fixed or replaced. How would the balance sheet for the Japan Service Center looks when they have more lenses fixed than sold from their Japan outlet?

Thus, it is always in the best interest of the company to ensure that pricing difference between countries are kept to a minimum in non--perishable categories (McD is different, you can't buy McD in HK and then consume or resell in Tokyo :D ).


i see. thanks for the info.
 

Hi,
Prices should be market minus pricing..ie against competitors in the same market. Competitors will have the same cost of operation in the same market. Prices should not be the same for all market, it depends on the individual market. Nowadays, the world is a open market, people travels, goods move internationally, so there is no way to stop goods moving from one country to another.
Regarding service cost, the head office should find a way to 'pay' for these warranty service from factory end rather than the servicing centre country cost. The factory is responsible for the qualtiy of product, so cost of technical warranty should be their responsibilty. Sales office is responsible for sales and market shares, and their respective servicing centers cannot be responsible for the cost of repairing 'faulty goods' but responsible for providing a good after sales service support to help sales and these cost of after sales service support should be charged back to the factory. This way the factory have to improve quality and produce excellent goods.
Sorry for the long reply...
 

Hi,
Prices should be market minus pricing..ie against competitors in the same market. Competitors will have the same cost of operation in the same market. Prices should not be the same for all market, it depends on the individual market. Nowadays, the world is a open market, people travels, goods move internationally, so there is no way to stop goods moving from one country to another.
Regarding service cost, the head office should find a way to 'pay' for these warranty service from factory end rather than the servicing centre country cost. The factory is responsible for the qualtiy of product, so cost of technical warranty should be their responsibilty. Sales office is responsible for sales and market shares, and their respective servicing centers cannot be responsible for the cost of repairing 'faulty goods' but responsible for providing a good after sales service support to help sales and these cost of after sales service support should be charged back to the factory. This way the factory have to improve quality and produce excellent goods.
Sorry for the long reply...

that is the ideal world.

definitely agreed on the cost of business being different in different countries. however, to encourage competition between different cost centers, every unit has to ensure best returns.

also.. understand the approach on the technical support, but what about advertising cost? can you sustain a business in a high marketing cost market vs. lower priced products from another low marketing cost market? most companies I know assign marketing spend based on their own country sales. else, Nikon Singapore will spend tons of money marketing it but having no sales, how to sustain this model? Easy answer, HQ send $$ but if HQ makes lower margins from another country, how do you expect HQ to pay for the expensive media here? Yes, HQ can then think, why should they invest in a market that don't make money, better to pour more $$$ into the markets that are seeing huge sales. In the end, the market that's import a lot of stuff from cheaper markets will see a slow down in stocks, delays in launches, and eventually, the company might even exit the market in more drastic cases. then, who will suffer? the consumers.

sorry for the slight OT but I felt that one needs to understand that pricing is not solely based on the cost of production and warranty but also the cost of marketing which varies greatly from country to another. also, the cost of running the business.
 

From some info that I got from nikon's website, it seems that the most affected ones are the older lenses and film cameras. So perhaps the number affected wouldnt be that great after all...
Not sure if I understood nikon's news release, but that's what i got :)
 

Hi,
Prices should be market minus pricing..ie against competitors in the same market. Competitors will have the same cost of operation in the same market. Prices should not be the same for all market, it depends on the individual market. Nowadays, the world is a open market, people travels, goods move internationally, so there is no way to stop goods moving from one country to another.
Regarding service cost, the head office should find a way to 'pay' for these warranty service from factory end rather than the servicing centre country cost. The factory is responsible for the qualtiy of product, so cost of technical warranty should be their responsibilty. Sales office is responsible for sales and market shares, and their respective servicing centers cannot be responsible for the cost of repairing 'faulty goods' but responsible for providing a good after sales service support to help sales and these cost of after sales service support should be charged back to the factory. This way the factory have to improve quality and produce excellent goods.
Sorry for the long reply...

not sure about camera equipment manufacturer but based on my knowledge of the car industry, it is similar to what u mentioned here.

Most cars (especially BMW/mercedes) have factory warranties that are honored worldwide. like you mentioned, it is the manufacturer's responsibilities to produce goods that are free from defect. when a car owner claims warranty repairs, the local dealer will carry out the repairs. Then the dealer will bill the factory at a pre-determined labor n parts costs for the repairs.

granted that there are some car dealers that refuses to service PI cars in SG. However, there are some dealers that will service PI cars as goodwill, in the hope that the owner will buy the next car from them. :)
 

Recession doesn't mean that price will reduce. Maybe less production in Nikon thus in time to come, supply will drop thus the price will definitely increase. In addition to this, the yen is very strong. This can explain why the price rises.

In fact, in this digital world, new camera production is in a very fast pace. This will trick people keep changing their equipment like buying clothing. There is no feel of belonging of the camera one use to own. Things were totally different when using film camera.
 

I went to AP this month just to check on some lens prices. Seems like it hasn't increased yet..

Anybody has actually seen the increase?
 

Sigh....In this point time, everything else gone down except camera price and my blood pressure :sweat:
 

Sigh....In this point time, everything else gone down except camera price and my blood pressure :sweat:

Forcing me to consider 3rd party lens for now IF I ever need a range ... :confused:
 

Recession doesn't mean that price will reduce. Maybe less production in Nikon thus in time to come, supply will drop thus the price will definitely increase. In addition to this, the yen is very strong. This can explain why the price rises.

In fact, in this digital world, new camera production is in a very fast pace. This will trick people keep changing their equipment like buying clothing. There is no feel of belonging of the camera one use to own. Things were totally different when using film camera.

nikon retrenched some workers in thailand a few mth ago.

Ritz Camera files for Chapter 11 bankruptcy protection and owed N, C, and F many millions US$. camera co cant get bailout money from gov, so, the consumers must give out money or they will close. now what? buy or dont buy? see who blink 1st.
 

So 3rd party lens still no increase, but didn't say about Nikon and Canon lenses..

Stated by Bro 'Was told though Nikon and Canon price rise again, 3rd party lenses still no news yet'. Whether 2nd increase or 1st, have no idea ... anyone can vouch for it? :)
 

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