For standard broadcast my out of box for the LCD is terrible but after tuning it for a day the PQ is now better than my plasma, clearer, sharper with better details and clarity.
Even with action broadcast the PQ is good. If you buy a Sony the delivery guys can help you to tune and plug in all your component, they are technically proficient.
On HD quality the LCD actually have better clarity, colour and contrast than my plasma but again maybe my plasma is a older version so I can't tell if the newer ones are better.
Overall I think LCD had caught up with plasma and is the way to go in the future however plasma is still a formidable competitor.
Actually can't go very wrong with both if you are just watching normal TV but to avoid disapointment you can get plasma especially for normal broadcast, with LCD you will have to fine tuned it but can be better after tuning.
Bro Dennis. Can you share with us what does the tuning entail?