There is only one 'FINDER' on the camera, and it's the 3.0-inch LCD screen, same as the one on K5 ...
That is clearly NOT a K-01, but is clearly an APS-C camera with pentamirror/prism and viewfinder.
The flat front on the prism is reminiscent of the *istD which has a pentaprism instead of a pentamirror (although it could just be retro-styling).
Pricing will depend on whether this comes with an EVF.