PetaPixel Panasonic Explains Stock Photos on S9 Website: A Mindset From ‘Over 20 Years Ago’


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Close-up of a Lumix camera, showing the upper left portion. The camera features a black textured top with a black dial and a green textured grip. Part of the lens is visible on the right side of the image. The brand name Lumix is prominently displayed.

Earlier this week it was revealed that Panasonic Japan used numerous stock photos -- including at least one shot by a Nikon Ambassador -- to illustrate the new Lumix S9. Speaking to a local paper in Japan, Panasonic says it was the result of a dated marketing mindset.

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