PetaPixel Panasonic Used Stock Photos in its Japanese Lumix S9 Marketing


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Two wooden shelves each displaying three cameras. The upper shelf holds a green, red, and blue camera, while the lower shelf also holds a green, red, and blue camera. Each camera is marked with the LUMIX brand and is equipped with a large lens. A plant is partially visible on the left side.

When companies announce and market new cameras, they include sample images. By default, most people would believe these photos are from the latest product, and often, they are. But not always. Panasonic reportedly found itself on the wrong side of this situation last week when it announced the Lumix S9.

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