GND is only useful for landscape, if you are shooting a building and sky as background, a GND will also darken part of the building as well, making it unnatural. and further more a GND can be used to reduce reflection from the glass, water, leaves... which a GND is incapable of.
as for quality, I have basically used a few different brand. namely the Hoya, Tokina and Marumi.. all of them are alright for normal use(no color cast or significant degradation of image quality) but the main different between Hoya, Tokina and Marumi are basically just price and coating. IIRC the Tokina and Hoya ain't coated (I didn't get the HMC), making it less resistant to flare when under strong direct light. Other than that the higher price for Marumi is for the slim-profile as well (nearly 1/2 as thick as the normal ones)