Larry said:
heh. weirdly enough i agree with this. to echo something that our resident mod Ian would say, "Low rent photographers are great for my business, as it removes the rubbish clients from my door."
Well I've kept well out of this thread and gee thanks Larry for dredging up a quote from the long distant passt :devil:
Rather than rehash the earlier arguements that have been well addressed by the likes of Jed, Pro Image, Larry etc I'm going to address a few specific points about why those of us who are professional photographers charge the fees we charge.
Artistic conerns aside professional photography is first and foremost a business venture and should be treated as such. It doesn't matter how damn good your work is; if your business practices suck you'll never make it as a professional photographer, unless you want to be one of those malnourished artsy fartsy types who come and go in the industry all the time.
There are four distinct components that make up the basis for an hourly charge or set charge in photography, these are:
1) Standing and Statutory charges.
These little babies eat up to around 50% of the hourly rate charged by most professional photographers, items include such things as the cost of renting your premisis (office/studio etc), electrictiy, phone, vehicle registration and insurance, cost of vehicle purchase or lease and any other government charges related to running a business such as licensing fees, police clearance certification and so on. Also included is professional indemnity insurance, equipment insurance (which combined often total around 6% of the total value of your equipment each year)
2) Employee related charges:
In most countries where most workers are PAYE taxpayers (Pay As You Earn) your employer pays your taxes for you and also deals with any other compulsory state levies such as superannuation, medical insurance, paid sick leave, work cover insurance and so on. Of course these charges vary from country to country however the bottom line is that it is extra outgoings that a professional photographer has to pay out of his hourly fee or shooting fees.
This area is heightened if you have any employees apart from yourself.
3) Consumable charges:
These are the very similar for both an amateur and professional and include things like film, digital storage media, prints and processing charges.
4) Equipment replacement:
Most professional photographers own between 30 and 50 thousand bucks worth of gear, that is two complete systems, for example a 135 and Medium format system or 135 and Large format etc. Without getting in to the relative merits arguement it's sufficed to say that no one format is capable of doing all work for all clients.
This equipment has to be replaced at some point, that means the professional has to include a charge for the eventual replacement of equipment in his charges. The exact cost of replacing gear is not an easy thing to guess at, as it's nearly impossible to forecast several years ahead where things such as inflation, value of the local monetary unit against the country of manufacture of the gear etc. The best most of us can do is to say value of gear / expected life +10% per annum to allow for high and low interest rate periods.
Now down to the Amateur vs Professional bit (finally)
Amateurs have lower overheads, they aren't having to shell out for numbers 1 and 2 above for a start. Nor do amateurs have to pay for assistants in most cases, nor professional models, site access fees, extra staff and so on. Also they don't have to add in extra to cover the cost of new equipment as their regular day job pays for their gear, which after all is what a hobby is about and an amateur regardless of their skill level is still ultimately a hobbiest as they are not making their living from photography...
Finally being a viable professional photographer is more than just being someone making great photographs, you also have to be a good manager, librarian, marketing person, who can deliver the goods on time on budget with the minimum of fuss and wasted time and energy. Add to that you have to have a good understanding of commercial law, copyright law and a dozen other things ... as well as having the artistic and technical skills in photography itself.