Good News, Sony lenses price drop......


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I have come to realise that along with the dpreview forums I also need to read:
* http://www.luminous-landscape.com/forum/
* http://www.dyxum.com/dforum//default.asp (for reviews of Minota lenses and cameras)
* http://www.robgalbraith.com/bins/index.asp..

It would seem that that list is getting longer and longer.. but its a good hobby :) Wrgts to the differences in price I now understand mass orders, but it is a weird S pricing strategy to push everyone to buy from HK surely! I thought the whole point of having the anti shake in the body was to reduce the cost of the lenses.. ?? Weird..

> But also note that the lenses are often strictly not comparable, so it's only a guide...

Agreed.. Zeiss is better, the rest are just about the same..... NOOOOOOOO.... sorry... my true colours are evident.... :cry:



Totally agree.. unless of course they stay as a niche market again .. (see below)


As a kido, I grew up in a house of broadcasting equipment, audio stuff etc.. I have full repect for the Sony brand..
The rest of this section become difficult because you are suggesting that S is targetting a cliche market.. It is debatable whether there is space for a cliche manufacturer (see the issues of Contax, Leica etc..). When you mention G, others will say L and with Canon's dominance it is diffcult to imagine a shift worth noting...

But you know, you might be right.. in which case it will become like a Vaio.. you kind of see 1 in every 300 notebooks (a niche expensive item).. their users love it, the rest can't get it... apologies to those hurt by the last comment.. :)

-- Marios

They are not targetting a niche market... just a higher end of the market where people have more money than good sense... sometimes, ok that is a sweeping statement...

Did you know that SONY walkmans were so pricey that they started AIWA to compete for the value-for-money segment so as not to dilute the brand cachet for SONY... at least that is what I am aware of...

SONY pricing in S'pore is particularly stiff cos S'poreans are suckers for brand name like no other... you have fathers who tell their sons - "don't you ever buy a Hyundai, you'll get stuck with one..", huh?, I have relatives who tell me, I trust only Honda... another says, SONY TVs are the best, they are worth the extra $1000... or others who say, the quality of a Ralph Lauren shirt is different that's why it's so expensive (for your information, on discount, a Polo T-shirt csots $175), when I can clearly see my hand from under the material, not much different from Giordano... actually, both are made in China (sic)? Well, we are suckers bar none for brand names, regardless of quality... so SONY has a good laugh to the bank I guess...
 

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> SONY TVs are the best
Dude.. now I am insulted ;) (joking of course).. the Sony Triniton tube was way above most of the others, few monitors could compare to them, most pro shops would tell you that..

> Did you know that SONY walkmans were so pricey that they started AIWA
> to compete for the value-for-money segment so as not to dilute the brand
> cachet for SONY... at least that is what I am aware of...
Nope.. I had no idea.. But some of the Sony walkmans still look brilliant compared with those aiwa plastickie thingies.. and did not Sony in the end buy back Aiwa (I think?)!! I still use my MiniDisc recorder (bought one extra last week) for doing interviews, their audio recording is awsome - like no other :D (anyone selling PM me pls, especially NetMD LP!! :o)

Lets see what they do with the alpha system.. higher than C or N is fine as long as its Zeiss :embrass: but higher by so much in Sing than in Hong Kong.. now that's just .....
 

Yeah the pricing is crap...
 

They are not targetting a niche market... just a higher end of the market where people have more money than good sense... sometimes, ok that is a sweeping statement...

Did you know that SONY walkmans were so pricey that they started AIWA to compete for the value-for-money segment so as not to dilute the brand cachet for SONY... at least that is what I am aware of...

SONY pricing in S'pore is particularly stiff cos S'poreans are suckers for brand name like no other... you have fathers who tell their sons - "don't you ever buy a Hyundai, you'll get stuck with one..", huh?, I have relatives who tell me, I trust only Honda... another says, SONY TVs are the best, they are worth the extra $1000... or others who say, the quality of a Ralph Lauren shirt is different that's why it's so expensive (for your information, on discount, a Polo T-shirt csots $175), when I can clearly see my hand from under the material, not much different from Giordano... actually, both are made in China (sic)? Well, we are suckers bar none for brand names, regardless of quality... so SONY has a good laugh to the bank I guess...
I do agree with you to a certain extent. I do experience alot of the similar examples you have quoted too. But on the typical consumer's POV, you would have to understand why they felt that way too to be fair. Some had great experience with the product before, for example like my Sony CRT TV which lasted me over 10 yrs, i'm willing to pay more based on the reliability i have experienced. Most TV panels has similar specs, unless a particular brand did a feat that what other brands don't provide, then i'm blindly supporting a particular brand.

BTW, different brands but both MIC doesn't equate same quality. Even it's the same quality, there are still different, consumers are paying for the different "lifestyle" 'different taste than ordinary.

back to the sony canon nikon speculation, although no one can say who's right or wrong i guess. but i notice a difference in the support examples u've quoted. Those arena are forte of Sony's branding(sony TV, sony walkman, sony gaming consoles, vaio etc). where in DSLR market, Sony is a new comer, where Sony's market share is puny in comparision with C and N camp.

As a new comer, if Sony keep holding to its niche pricing in SG, i doubt it's gonna get any foothold. Unless some revolutionary features are incorporated it's not gonna penetrate SG(or even worldwide) market with it's pricing structure.

so once again, i tot that's exactly why they have to revise their lens price if canon the major player make the downward adjustment move.
 

Hiee Pals..

The industry is now shifting back down as the DSLR market quantity slowly rising taking the space of the pint & shoot and prosumar market.

Profit margin on camera DSLR body is small. Gets smaller as we type. Hence the only way to make up for this is to have price lowered and have volumes of sales increased.

With the emergence of Full Frame DSLR coming into the semi-pro and advace amatuer affordable region, all the players now seem to belevelling their prices to stay competitive.

I suspect that there were some pricing control due to supply shortage. Inventory are build up to help balance the availability of lens and accesories when the newer bodies are launched.
 

Well Sulhan, I hope you're right... cos that was what KM said also before they sold out to SONY...
 

wait for 24-70 to drop till $1999.
 

Interesting.

In conclusion from this thread, we have two possible theory on the pricing drop:
1) Reducing price gap in order to stay in competition
2) Something new (a product replacement) is coming.

From the all possible rumours, Sony seems will release 70-400G with higher f stops, while none being mentioned about f2.8 replacement of 70-200. Any advice if getting 70-200G is the right time for now? The gap price with HK is about S$200, very minimal compared to previously or even CZ lenses after revised.
 

How much was the cz 135 before the drop in price?
 

JP Yen drop, SGD up

competition from canon price drop

new one coming, definitely

the drop just start, just compared with HK price, still have space and gap...
 

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No one will know, but from the PMA show, No such lens that similar size with current 70-200 Lens.

Note. both C&N&S 70-200 are almost the same size.
 

Anyone knows how much is the 16-80CZ now?

Somehow I feel like I kena bitten... by dunno what bug... hmmmm. :kok:
 

trust me, it will be cheaper ... ;)
 

If the 24-70 plus A900 add up to $4000 I think I'm sold lar...
 

Cos Exposure hinting that it will be cheaper mah...
 

went to sony at wisma and held the 135mm 1.8 for a very looooooooong time. $2199... Its such a well balance lens! And the hood, the hood itself is weighty....I'm saving for it. ms color got better price you guys think?
 

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