I know but sad to be truth, nowadays, having the know-how, heritage or experience does not mean one can survive in the industry.
See what happened to Konica-Minolta, Ericsson, Motorola, Siemens, Sanyo......they have been the forefront runners in their own industry, much respected and famous in their own rights. Now, they are relegated to doing business not related to their core business as they had to sell them off in order not to pull the whole company down.
Newcomers like Sony, Apple, Google, Panasonic are all well know for their own products, like walkmans to computers, mouse, washing machines, search engines etc, but see how much they have grown and expanded into different industries. In business world, you do not need to know how or have the heritage as all these can be bought by money. It's reality and its something these companies has to face it in order to remain in the market.
It's to produce what customers want and not what the R&D designers want. At the end of the day, if it doesn't sell, the company has no revenue to remain relevant. We certainly hope so all these heritage can be kept, but as we are not part of them, we can't say anything.
Time will tell if who will prevail. People did not have the slightest idea that Apple can be the most powerful phone makers in the 20th century.....so anything can happen, never say never.