Market demands obviously...given the sizable percentage of ppl who own crop bodies and EF-s lenses, they would definitely be able to sell truckloads of this "cropper" 7D rather than coming out a cheaper FF body and risk cannibalizing their 5DII sales. And at the same time try to one-up N's D300/300s. This 7D is what the 40D/50D should have been...a true "baby" 1D series. :sweatsm:this is just a let down.
single digit 1.6x crop body?!
what the hell is canon thinking when almost every other brand has a full frame DSLR, hence, making FF a common place.
instead, canon should be thinking on how to make FF cheaper, instead of making crap 1.6x bodies!