Originally posted by Mokole
It isn't *EXACTLY* homogenous, but how much diffrentiation is there? Skill level may count for something, as does film quality, but in the end most couples will want their picture in print. I doubt most will appreciate the perfect lighting, or the kodak moment. I don't mean to belittle the efforts of photographers, but to the layman it's just a service to be rended with due skill and care.
I think photography services can be differentiated as well....
IMHO, to a couple, they don't just want their weddings to be captured on prints, but they want that "Kodak Moment" - as you said, so that they can remisice about their wedding, years down the road.
It's more of a service when quality comes first before quantity. (Heck, if quantity comes first, any Tom Dick or Harry could just use a P&S and shoot loads and loads of film :bsmilie: )
I'm not sure about this, but what I can think of to make photography services differentiated, assuming that the consumer has perfect knowledge about the different respective types of service:
1) Skill/Reputation in the photographic field - People would pay more to photographers who has better "skills" in photographic techniques, and such, and mostly they are recommended by others thru word of mouth.
Normally, this is dependent on first impressions >
for example, Streetshooter's first good experience with Studio 8 has led him to recommend them to others...... But in fact, there are loads of other rivals that may offer the same quality of services (and maybe at a lower price as well?). - sorry Streetshooter for using you as an example.... :embrass:
People would rather want to patronize studios who have been 'tried and tested', rather than allow their weddings to be the guinea pigs.
2)Image - a more upbeat and trendy shooting studio premises would definitely attract more couples (especially for those young couples who want more trendy shoots, with all those zen-like stuff, and overseas shoots) compared to those 'lok cok' photo studios.
A homogenous product in general can be differentiated by adopting price or non-price strategies as well...
Another example:
Rice is generally a homogenous product, but the various rice firms have differentiated their product via packaging and image (like high quality processed rice blah blah).... leading people to stick by certain brands.
My mom swears by one brand (forgot the brand - they are in the storeroom ;p), as she claims that the rice is exceptionally fragrant and easy to cook - which most probably she is influenced by all those marketing hype.... As I certainly cannot taste the differences between different brands, they are all rice to me though - unless my taste buds are not working, that is.
Just another dishing of my "pan tong shui" comments... :embrass: