Yes, the Etymotic I tried at the shop was lovely. Instantly distinguishable from the rest, and at that time seemed to be in a class of its own. Wilson is definitely patient...during the time I was there, at least 3 or 4 other customers had already come and left. They knew what they wanted, came in to have a short listen and paid quickly.
Mine was a bit more tricky because my ear needed some 'breaking in', and I needed to learn how to really hear the differences between the earphones.
As mentioned, I took the AT CK7 in the end. It was the one I liked least at the beginning of testing, but wow, what a turnabout as the testing went along. I kept going back to it, liked it more and more, and eventually bought that.
Hah! I liked that too. In fact, AT sets always look sleek and cool. My favourite is the ATH-EM7. Truthfully speaking, we all have different tastes and that being said, different headphones, earphones that suit our needs.