My first visit to Photokina, held in Cologne from 26th Sept to 1st Oct. I was told that the show was about 20% smaller in size and visitors than the last held in 2004. The growth of digital must have taken some casualties. Big players like Kodak, Fuji, Nikon, Canon, HP are still having huge stands, and some occupying a whole hall.
My observations related to our offerings of Coffee table Books for Professionals at Photokina, there were about 30 booths offering traditional Photo Albums. Mainly Italian producers, still the main stay, still appealing and very expensive. A handful of producers from China, will be big players in time to come with low prices.
About 10 booths offering the new trend of printed Coffee table books. The printed books had phenomenal growth in just a short span; I guess the buyers are getting more pages for less, instead of the usual 20 pages of a thick photo album at a much higher cost. The technologies have also made it possible to print just 1 book.
Other interesting observations at the show, all the book pages are not laminated. About half of our production from Photogs here so far wanted lamination.
Since our offering to Pros in Clubsnap, we've been getting a couple of orders a day. Printing books in excess of 40pp, some 80pp, 120pp and more. The look and feel of a printed book with jacket or slipcase is most appealing. Some of the works are simply awesome! The works of our Singapore Photogs can rival the best in the world:thumbsup: , showed some of our printed samples with great comments from my associates.:thumbsup:
I intend to showcase them in the next Photokina in 2 years time. This year, there were about 6 booths from Singapore selling various photographic supplies and equipment. We can show the world weve great photographers here flying the Singapore flag.:bigeyes:
My observations related to our offerings of Coffee table Books for Professionals at Photokina, there were about 30 booths offering traditional Photo Albums. Mainly Italian producers, still the main stay, still appealing and very expensive. A handful of producers from China, will be big players in time to come with low prices.
About 10 booths offering the new trend of printed Coffee table books. The printed books had phenomenal growth in just a short span; I guess the buyers are getting more pages for less, instead of the usual 20 pages of a thick photo album at a much higher cost. The technologies have also made it possible to print just 1 book.
Other interesting observations at the show, all the book pages are not laminated. About half of our production from Photogs here so far wanted lamination.
Since our offering to Pros in Clubsnap, we've been getting a couple of orders a day. Printing books in excess of 40pp, some 80pp, 120pp and more. The look and feel of a printed book with jacket or slipcase is most appealing. Some of the works are simply awesome! The works of our Singapore Photogs can rival the best in the world:thumbsup: , showed some of our printed samples with great comments from my associates.:thumbsup:
I intend to showcase them in the next Photokina in 2 years time. This year, there were about 6 booths from Singapore selling various photographic supplies and equipment. We can show the world weve great photographers here flying the Singapore flag.:bigeyes: