Hmm...somethings very wrong with Shimmery's business model and how the website is setup in the first place.
1) Private registration on web hosting provider without owner's info
2) No mentioning of their photographers' details/portfolio in website
3) No full contact address stated in website (only building address, no unit number)
4) Swift action by Shimmery to shutdown fb/website, etc after being discovered of IP theft (they know it's wrong in the first place, just waiting for their luck to run dry).
5) Usage of "We" in the "apology letter"...
My guess is that Shimmery photography is some sort of "agency" company. The owners are not photographers themselves but some sort of middleman to link clients to freelance photographers, etc.
Hmm...the plot thickens