Yes, current price is really attractive, but I guess most buyers are not using it as main system, but as backup in case their full DSLR runs out of juice and the small EOS M can take over, to cover moments without camera.
Buying it now is cheap, but when a new version appears, temptation to upgrade will mean buy/sell at loss still.
Personally, I think the size is just too small. Though the trend is going for smaller camera in Japan, it must still meet the ergonometric design and for stable shots. Even the camera strap hoop is unique and very hard to get good nice ones to use with it.