Halfmoon
Senior Member
There is a market for the APS-C sensors for birders, wildlife, even sports and events photographers. When reach is needed, the APS-C sensor provides a distinct advantage over full frame.
Another point... If Canon goes ahead with plans to introduce an entry level full frame camera, say at S$1250, it may cause prices for APS-C to go downwards. This will open new markets in several segments... namely APS-C entry level, APS-C midrange, APS-C high level, full frame entry level, etc. In fact, in this scenario a high level APS-C could be equal to or even exceed the price of an entry level full frame.
An Entry Level FF might not be that cheap still... even if FF sensor.... I was thinking like 9D...... then, they can command a premium over APS-C body???