Perhaps no lens is ubiquitous than the 24-70mm f/2.8, which is the workhorse of choice for countless photographers and filmmakers due to how adept it is at handle a huge range of genres and applications. That being said, it is far from the only such choice. One intriguing choice is that 24-105mm f/4, and this great video discusses why you might want to consider one for your work.
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