FStoppers Why Did Olympus Fail?


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In January 2021, OM Digital Solutions acquired the Olympus Imaging Division, and though the cameras and lenses live on, the original iconic company was gone in some sense. So, what caused the downfall of one of the most respected and oldest photography companies on the planet? This interesting video takes a look at the history of the Olympus Imaging Division, where things started to go awry, and why it led to its ultimate failure.

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iPhone & Android killed a lot of consumer camera brands like Olympus.