PetaPixel Why Are Nikon Cameras So Aggressively Priced? Simple: So More People Can Afford Them


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Three Nikon mirrorless cameras are displayed side by side against a dark background with golden bokeh lights. The camera in the middle is larger and has a vertical grip, while the other two are more compact.

For the past several years, Nikon has repeatedly surprised with how low it prices its cameras. It started with the very aggressively-priced Nikon Z9 and has continued through until earlier this month with the launch of the ZR.

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